May 11th, 2006
Inline Advertising and Adbrite
First up, I dislike inline advertising. I tolerate it for very, very few sites that I visit, e.g Investopedia. The only reason I even have them on any of my blogs (and only one at that) is because Clicksor pushes it with their standard contextual advertising service.
A couple of days back, Adbrite announced that it would start providing inline advertising as an option for publishers. This would supplement their highly regarded text ad service, as well as their less uhmm… famous interstitial service.
Adbrite’s inline ad implementation looks very much like IntelliTXT’s, with double lines to differentiate their inline ads with conventional hyperlinks. The ad itself looks pretty good, but that’s not going to sway me towards using the service. Why? Because I feel that inline ads “trick” visitors even more than ad blending and ad positioning for conventional text ads already do. You don’t really believe most visitors click inline ads because they wanted to, right?
Anyway, thank god it’s optional as I wouldn’t want it to come packaged with their excellent text ad service.
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