June 21st, 2006
Google Finally Launches CPA Ads?
According to a contributor over at SeekingAlpha, Google has just started putting a Cost Per Action (CPA) advert model (a.k.a. affliate marketing) on trial with selected publishers. This comes after speculative discussion over at the Digital Point forums on the issue.
For those who are not completely sure what CPA ads are, they are adverts that reward publishers only if a site visitor performs a specific action (e.g. registers or purchases a product) after clicking the ad. A few of the more popular CPA networks are Commision Junction, Clickbank and Amazon.
Now, Google launching new ad models is good and all, especially for Malaysians like me who can’t officially register for Clickbank and Commission Junction. But I feel that Google’s trial implementation of CPA ads is lacking in one key department. They are based on AdSense’s current ad unit sizes. For Google’s CPA ads to dominate its opposition, it’s going to have to embrace text links, and give even greater flexibility on the text compared to what it already provides for its AdSense text link referrals.
At the very least, there seems to be some positive signs. According to the email sent to the contributor at SeekingAlpha, Google is allowing you to say things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit - unlike its current stand of putting nothing except “Advertsing” or “Sponsored Links”. Hopefully, we’ll see Google transcend to pure text links (and of course, open the CPA programme to international publishers).
[News via Mashable]
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4 Comments
July 9th, 2006 at 9:56 pm
[…] One wonders though, whether the recent rumors of a CJ-alternative by Google and launch of Google Checkout, a Paypal-alternative had a part to play in this. […]
July 15th, 2006 at 6:35 am
[…] Why is it that every pundit is predicting online advertising to grow, or for cost-per-action ads (just like what Google is rumored to be testing) to come to the fore? […]
August 28th, 2006 at 10:50 pm
[…] But if anything radical does happen, I’d say all we’ll see is even more emphasis on uniques and the accelerated adoption of mostly non-traffic based revenue streams. Cost per action ads maybe. Text Link Ads (referral link) maybe. […]
December 12th, 2006 at 8:25 am
Interesting concept . Where can one find details about the take up rate of this Cost Per Action (CPA) advert model compared to others. What was the relative success when it was implemented by others?
Don Lapre is a Superstar
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