Previously, Clicksor (aff link) pursued a referral model similar to the one practiced by Google Adsense, i.e. publishers are paid a lump sum once a referred user attains a certain amount of revenue. But it seems that model didn’t work too well for them. At least, that’s what I think happened, given Clicksor’s recent move towards a Chitika-style referral program.

Instead of paying US$5.00 every time a referred user touches US$50.00 in advertising revenue, Clicksor will now pay 10% of any revenue made by the referred user for a duration of one year. For publishers that find themselves in a powerful position to refer users, this is great news. Given the many publishers that have made big bucks through Chitika’s referral program (also 10% of revenue for 1 year), this program will certainly be a difficult one to resist.

Indeed, Clicksor may not match the so-called contextual advertising Big Two, i.e. Adsense and YPN, whether in terms of advertiser depth and breath or CPCs. But it’s a popular choice for publishers with sites that just cannot meet Adsense’s TOS (e.g. contains video, provides direct downloads, etc.) or those that have been “expelled” by Adsense and YPN.

So, if you’re looking for a strong referral product, I suggest taking a good look at Clicksor’s referral program (aff link). Big sites like Statcounter have already been using it for months, if not years. At the very least, I’m sure it’s better that Adsense’s referral program. After all, how many newbies can actually make US$100 within 180 days?

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