April 29th, 2006
Click-O-Phobia: Me Too
FYI, Click-O-Phobia reminds me of Cheat-O-Matic - a rudimentary memory finder that helps you cheat at PC games - even though there’s virtually no similarity between them. Okay, ’nuff of the mindless talk and back to reality.
Search Engine Roundtable recently highlighted a thread over at the DigitalPoint Forums that is discussing the increasingly problematic issue of Click-O-Phobia - a phobia of clicking contextual advertising, e.g. Adsense and YPN, as a result of being forced not to click on one’s own ads.
Basically, we’re talking about a variant of the ever-recurring issue of ad-blindness, where netizens no longer “see” the adverts on webpages; the difference being that Click-O-Phobia is less problematic, less prevalent and more curable. I say less problematic because publishers tend to know exactly what is affecting them, how dangerous Click-O-Phobia is, and therefore, do click once in a while when an ad is really contextually relevant. I say less prevalent because most of the time, only publishers will get “infected”. And I say more curable because all Google needs to do is to remove the penalty from clicking one’s own ads. After all, they do have a filtering system in place (of course, I’m saying that the system is perfect).
In any case, let me end this post by declaring that I’m definitely Click-O-Phobic. But that isn’t what’s important here, is it? The real question is: Are the giants going to do anything about it?
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