Much like how Google publishes their Adsense heat map over at their Help Center, Yahoo! has decided do come up with some YPN ad placement advice over at their blog.
For the most part, the advice from both contextual advertising giants are the same. Ads close to content are good, leaderboards between content and top navigation […]
It seems that Yahoo! will be updating its web advertising offering, Yahoo! Publisher Network, in stages - hopefully meeting its stated third quarter deadline for a full introduction. Among the intended improvements are more visible “ad quality” scores through a new Quality Index, quicker ad testing by advertisers, geotargeting, and cross-network ad purchasing.
The first […]
FYI, Click-O-Phobia reminds me of Cheat-O-Matic - a rudimentary memory finder that helps you cheat at PC games - even though there’s virtually no similarity between them. Okay, ’nuff of the mindless talk and back to reality.
Search Engine Roundtable recently highlighted a thread over at the DigitalPoint Forums that is discussing the increasingly problematic issue […]
It seems that The Personal Finance Weblog, one of Creative Weblogging’s business and finance flagships, is running both Google Adsense and Yahoo Publisher Network (YPN) adverts on the same page (which is against Google’s TOS given that YPN is a competing contextual ad network BTW). And it doesn’t seem like a mistake in ad rotation […]
There’s news over at JenSense on how Yahoo Answers will soon be integrating the Yahoo! Publisher Network Beta program for contributors to benefit from the answers they post.
In fact, this is somewhat similar to how the Digital Point forums integrate Google Adsense for contributors. Both Yahoo Answers and the DP forums ask contributors to […]
Over at ProBlogger, Darren announces his switch back to Adsense adverts after a trial with Yahoo! Publisher Network (YPN) ads. While the post includes many interesting points that could be relevant to this blog as well, I find myself resonating to his last paragraph:
Hopefully the YPN beta test will be widened in the coming months […]
