BlogHer Ad Network Opens Up

September 11th, 2006

BlogHer Ad Network Opens Up

I ranted a bit when BlogHer launched their ad network for women in early May this year – citing the multitude of newly launched ad networks rushing to grab a share of online advertising dollars.

Now that I think about it, that rant probably wasn’t very fair, so here’s me being objective on BlogHer’s recent announcement that their ad network is now open to the public (which is called BlogHerAds), or at least to women bloggers whose blogs meet these requirements:

Blogs, not spam
More than 90 days old
Active and open to the public
Adhere to BlogHer’s editorial standards
For premium advertising, blogs where writers post at
least half the time on a given topic.

Ads are sold on a cost per 1000 impressions (CPM) basis, and more importantly, revenue share is at 60%. This means BlogHer takes a 40% cut – which is pretty much on par with quality-focused/exclusive CPM-based ad networks like Federated Media, though 15+% more than what Google takes from AdSense publishers (not completely confirmed of course).

[News via eMoms at Home]

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