April 24th, 2006

Adsense-YPN Together: Hmm?

It seems that The Personal Finance Weblog, one of Creative Weblogging’s business and finance flagships, is running both Google Adsense and Yahoo Publisher Network (YPN) adverts on the same page (which is against Google’s TOS given that YPN is a competing contextual ad network BTW). And it doesn’t seem like a mistake in ad rotation scripting either, given that there are 6 text ads (3 Adsense, 3 YPN) on the page.

Adsense and Yahoo Together Screenshot

Is this one of the benefits provided by Google to high volume publishers (e.g. Engadget’s higher ad limit, About.com’s modified ad appearance, etc.) or is this an isolated test by Creative Weblogging? From what I can see, none of their other blogs seem to be using YPN, so this can’t be a mere accident.

Hmm…I’d love to have an official explanation of this.

[News via BloggerTips]

P.S.: I’m surprised BloggerTips even managed to spot something like this. After all, it’s only happening on one of out of the tens of weblogs operated by Creative Weblogging. We’re definitely talking about some nice eyework here.

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