April 4th, 2006
Adsense Arbitrage For Beginners
Graywolf comes up with another useful series, AdSense Arbitrage: Tips, Tricks & Secrets, and Part 1 is already up. For those that have never played the arbitrage game, it’s an interesting read to see how publishers buy traffic through AdWords, Overture, etc., and then sell their own higher priced ads to the incoming traffic.
Now, being inexperienced in this whole arbitrage business, I see one problem. Doesn’t buying traffic for the exclusive purpose of selling them your own higher priced ads essentially make your site into a Made For Adsense (MFA) site? These MFA sites even fit the bill of what Graywolf describes as possibly successful landing pages, i.e. lack of or no site navigation, ads at very prominent spots, etc. Even if you’ve never heard of MFA sites, you’d probably have encountered them. Yes, MFA sites tend to be those that bid for those $0.01-$0.05 clicks that almost everyone tries to filter out of their ads (using the Adsense Competitive Ad Filter).
But from Graywolf’s guide, you can see that he teaches a variety of means of keyword bidding, i.e. not only those $0.01 clicks. His Part II (which isn’t out yet) will be on that very subject, but he has already plotted the outline:
You can either bid low on the same term, looking for keywords with a large bid gap (more on that later) or you can bid on very specific keywords with little competiton and drive them to page with ads for a more general and competitive term.
In any case, I’m sure that I’ll be learning quite a few new things from this series of posts, so you can count me in on the next few parts.
If you found this post useful, keep updated with future posts by subscribing to blogHelper (for free) through RSS or email.
3 Comments
April 4th, 2006 at 10:25 am
I reckon these MFA sites will die a slow and painful death over time.
When the general populace starts to get a better understanding of what adsense and adwords are, and their relationship, they’ll make a point of NOT clicking on ads on MFA sites.
Even my missus does this, and she has no clue about the adsense / adwords relationship.
April 4th, 2006 at 3:51 pm
Hard to say. If the general populace were to reach such a standard of awareness (i.e. webmaster/publisher-level of awareness), it is more likely that they would stop clicking on adverts altogether.
Indeed, MFAs would die, but so would normal non-MFA sites.
Just a guess though, since I really doubt such an awareness level will be reached in the near future.
June 23rd, 2006 at 10:54 am
[...] blogHelper Adsense Arbitrage For Beginners Graywolf comes up with another useful series, AdSense Arbitrage: Tips, Tricks & Secrets, and Part 1 is already up. For those that have never played the … [...]
Leave a Reply